Product films · Product images
Product filmsfilmed or in 3D
We make product films and product images in two ways and choose the one that suits the product: filmed in a studio or outdoors, or built in 3D where we decide exactly how the light falls. Often we do both in the same campaign, with the same team.
- Filmed or in 3D
- Film, stills and banners
- Every format for your channels
01Included
What do we do for the product?
A product film should show the product so that it can be bought. This is what we do to make it do that.
- 01
Product film in a studio
The product filmed with light, angles and movement that show shape, material and use.
- 02
Product film in 3D
The product built in 3D, where we decide exactly how the light falls: animations, stills and banners from the same model. That is how the Whitening Pen for The Humble Co was made.
- 03
Film with people
The product in use, filmed outdoors or in a studio, with models or actors. For Humble the commercial was shot out on the street, where it is allowed to be a bit rawer.
- 04
Product images
Clean product images for web shops and ads, photographed or built in 3D.
- 05
Many films in one day
If you have many products we plan the day like a pit stop in Formula 1. For Lyko that became 21 films and a lot of images in one single shooting day.
- 06
Every format
Portrait, landscape, square and 4:5, and short versions for ads and social media.
02Process
How a product film gets made
- 1
Brief and product
Tell us about the product, who it is for and where the film will be shown. Bringing the product or a CAD file to us is a good start.
- 2
Film or build
We choose what suits the product, filmed, 3D or both, and show the idea before we make the whole film.
- 3
Edit, sound and images
The film is edited and sound-designed, and you get stills and banners from the same work.
- 4
Delivery
Finished files in the formats your channels need. You give feedback and publish.
03Price
What does a product film cost?
A product film can be anything from a simple animation of a product image, which takes about two working days, to a campaign with several films and images. The price depends on whether the product is filmed or built in 3D, how many films and formats you want and whether people are in it. You get a fixed price before we begin.
- Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
- Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
- Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.
If you already know what you need you can order straight in Motorn. Otherwise tell us about the product and we will suggest a set-up. Order straight in Motorn →
04Case
Product films we have made
Products we have filmed and built: a whitening pen, lip gloss, cans, a car and a boot. Every case has the whole story.
The Humble CoThe Whitening Pen launchA whole launch from one team: the product in 3D, stills and a film out on the street.Read the case →
LykoProduct campaign21 films and a lot of images in one single shooting day.Read the case →
CelsiusThe Summer Vibe launchThe teasers entirely in 3D, the reveal filmed for real by a pool.Read the case →
XpengG6 showcaseThe car stands still in the studio. All the movement was built in 3D afterwards.Read the case →
MrCakeThe advent calendar, two years runningThe advent calendar box became a nutcracker that comes to life, in three lengths.Read the case →
LundhagsPadje light trekking shoeOne boot, every season, a single sweep.Read the case →05Words
What people who worked with us say
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble Co06FAQ
Frequently asked questions
What is a product film?
A product film is a short film that shows a product, what it looks like and how it is used. It is used on the website, in ads, at trade fairs and in sales meetings.
Should the product be filmed or built in 3D?
It depends on the product and what the film should do. Filmed gives reality and people, 3D gives full control of light and environment and can be reused in many angles. Often we mix: in the Humble launch the product was made in 3D and the film with people was shot out on the street.
Do we need a 3D model or a CAD file?
It helps, but it is not required. A CAD file or the packaging artwork saves time. Otherwise we build the product from pictures and measurements. If an idea needs a model we say so right away, and what it costs, before we begin.
What does a product film cost?
It depends on what is being made. An animation, a product image in 3D or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.
Can you make many product films at once?
Yes. With careful planning it works: for Lyko we made 21 films and a lot of images in one single shooting day.
Do we get stills too?
Yes. From the same shoot or the same 3D model you get film, stills and banners.
The people behind it
We are the ones who do the work.
You talk directly to the people who make the film, with no middlemen. We are also the ones who read what you send. Nine people under one roof in Stockholm.
Emil TravergårdOperations / Co-Founder
William ForslundCo-Founder
Melker Sehlstedt3D Artist / Photographer / Co-Founder
Tim StandefeldtHead of Sales- Annika FranczakProducer
Elsa Gunnarsson3D Generalist
Felix NorrsellMotion Designer / Editor
Leo SundbergSound Designer / Editor
Alexander Lundvall3D Intern
+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →
Tell us about the product
Write a few lines about the product and what the film should do, and we will come back with questions, suggestions and a fixed price.