Price guide · Commercials

What doesa commercial cost?

It depends on what is being made, which is why a real price cannot be given without knowing what the film should do. The range on the market is wide: from a couple of tens of thousands of kronor for a simple film to several hundred thousand for a bigger production. Here is what sets the price, how we work it out, and three levels to start from.

Talk to us →See what we have made ↓
  • A fixed price before we begin
  • Three levels to start from
  • Nothing is binding
Celsius Summer Vibe: three teasers in 3D and one film for real
Fig. 1Celsius Summer Vibe: three teasers in 3D and one film for real Read the case →

01Included

What sets the price of a commercial?

Six things decide most of it. The same words, a commercial, can mean an animation in two days or a campaign with several shooting days, people and 3D.

  1. 01

    Shooting days

    Every shooting day takes a team, equipment, a location and planning. One day or several is the biggest single item in most films.

  2. 02

    People on screen

    Actors, models and extras, casting and direction. A film with the product alone in a studio is simpler than one with ten people at a location.

  3. 03

    Environment and locations

    A studio, a location outdoors or a built environment. For Humana we found the location, cast the extras and built the set.

  4. 04

    3D and effects

    Everything built in 3D takes time: the product, the environment, simulations like cloth, smoke and water, and rendering. We go through what is required before we set the price.

  5. 05

    Number of films and formats

    Every extra length and format costs something, but much less than a new shoot. If it is planned from the start you can get many films out of one day: for Lyko it became 21 films in one shooting day.

  6. 06

    Time

    If you want the film in two days instead of two weeks we have to change the plan. When it is urgent it goes fast, but it shows in the price.

02Process

How we set the price

  1. 1

    You tell us

    What the film should do, where it will be seen, how many versions and when. A few lines are enough.

  2. 2

    We work it out

    We go through shooting days, people, 3D and versions, and come back with questions.

  3. 3

    You get a fixed price

    One price for the whole production, with a schedule, before anything is shot.

  4. 4

    We make the film

    If something needs to change along the way we say so early, together with what it means for the price.

03Price

Three levels to start from

These are the levels we start from. They are starting points, not finished prices: the final price is set when we know what the film should do.

  • Smallfrom SEK 10,000

    One animation, one product image in 3D or one short clip. About two working days.

  • Mediumfrom SEK 40,000

    One shoot day or one 3D film, edited and delivered in the formats your channels need.

  • Largefrom SEK 65,000

    A campaign with several films and images, from idea to finished files.

The prices cover the production of the film. Broadcast and ad space, like buying time on TV or paying for ads on social media, come on top and are booked with the channel or through your media agency. If you know what you need you can order straight in Motorn. Order straight in Motorn →

04Case

What different projects contained

How price connects to content: a day with 21 films, a pool and a 3D world, an arena, a launch from one team.

Lyko: Product campaignLykoProduct campaign21 films and a lot of images in one single shooting day, because the day was planned like a pit stop.Read the case →Celsius: The Summer Vibe launchCelsiusThe Summer Vibe launchTeasers entirely in 3D and a film for real: two ways of working in the same campaign.Read the case →Sporttouchen: Nordic Star CupSporttouchenNordic Star CupFilm, graphics, photo and 3D in the same delivery over three months, with a date that could not be moved.Read the case →The Humble Co: The Whitening Pen launchThe Humble CoThe Whitening Pen launch3D for the product and film out on the street, from the same team: the cost follows what each part is best at.Read the case →Actic x Sarah Sjöström: Training for lifeActic x Sarah SjöströmTraining for lifeA commercial with Sarah Sjöström, and our first shoot under water.Read the case →MrCake: The advent calendar, two years runningMrCakeThe advent calendar, two years runningA nutcracker that comes to life, and the year after a whole village folded from paper.Read the case →

Motorn → Labbet →

05Words

What people who worked with us say

From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.

Louise LehmannMarketing Manager, The Humble Co

Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.

Tore ÅsénCreative Director, Redgert Comms

06FAQ

Frequently asked questions

What does a commercial cost?

It depends on what is being made. An animation, a product image in 3D or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.

Why can't you give a price right away?

Because the same words, a commercial, can mean an animation in two days or a campaign with several shooting days, people and 3D. Write a few lines about what you want to make, and you get a fixed price.

What is included in the price?

You get one price for the whole production: idea and script, shoot, 3D if needed, edit, sound, colour and delivery in the formats you need. What exactly is included is stated in the quote, together with a schedule.

Are broadcast or ad space included?

No. The price covers the production of the film. Broadcast and ad space come on top and are booked with the channel or through your media agency.

How do you get the most out of a shoot?

Plan for several films and formats from the start. The same shooting day can give long and short versions, portrait and landscape, and images. For Lyko it became 21 films and a lot of images in one day.

How long does it take?

The smallest, an animation or a short clip, takes about two working days. Bigger films and campaigns we plan together with you, and you get a schedule with the quote.

Is the quote binding?

Getting in touch is never binding. You get a fixed price before we begin, and if something changes along the way we say so early, together with what it means for the price.

07More

More of what we do

CommercialsCommercials from idea to finished film, with our own team in Stockholm.→3D animation3D animation and CGI for advertising: products, environments and whole worlds, built by our own 3D team.→Product filmsProduct films and product images, filmed or built in 3D, from the same team.→Choosing a production companyNine questions to ask before you choose a production company or an agency.→

The people behind it

We are the ones who do the work.

You talk directly to the people who make the film, with no middlemen. We are also the ones who read what you send. Nine people under one roof in Stockholm.

  • Emil TravergårdOperations / Co-Founder
  • William ForslundCo-Founder
  • Melker Sehlstedt3D Artist / Photographer / Co-Founder
  • Tim StandefeldtHead of Sales
  • Annika FranczakProducer
  • Elsa Gunnarsson3D Generalist
  • Felix NorrsellMotion Designer / Editor
  • Leo SundbergSound Designer / Editor
  • Alexander Lundvall3D Intern

+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →

Tell us what you want to make, and get a price

Write a few lines about the film, and we will come back with questions and a fixed price.

What do you want to make?
When does it need to be ready?

Goes straight to our inbox. Nothing is binding.

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