Celsius: The Summer Vibe launch

Celsius · Commercial, 3D and animation, Social media

Three teasers in 3D, and then a pool party for real.

The job

Celsius was releasing the flavour of the summer, Summer Vibe. The launch had to build expectation first and then deliver the summer in one single film.

The idea

We split it into two worlds. The teasers were made entirely in 3D: a pool at sunset, a deck chair, and a can that is dark so the flavour does not show, with only the logo glowing. The reveal was made for real, as a lavish pool party with a waiter who lifts the silver cloche and shows what everyone has been waiting for.

How we did it

We shot for one day at Ellery Beach House on Lidingö. The team hunted clothes and props in costume stores, rented a DJ deck and kept everything in yellow, pink, white and blue. For the opening shot we brought in an FPV pilot, with an extra pair of goggles so we could direct the flight while it happened. The giant can by the pool was put there afterwards by our 3D team. Besides the film we delivered every format for social media and six short loops.

Good to know

In the scene where the can is thrown up against the sky, we forgot to spray it with water drops. We had to add the drops afterwards, one by one. It was exactly as tedious as it sounds, but we got there.

The result

The year after, Celsius in Finland got in touch and wanted the same setup for their launch: three teasers in 3D and a film. There is no better review than someone ordering it again.

Celsius: The Summer Vibe launch

Services

Our work

Midnatt Media AB · Krukmakargatan 44, 117 26 Stockholm · +46 (0)700 77 00 35 · kontakt@midnattmedia.se

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  2. ShootOne team under one roof: director, camera, 3D and sound.
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Celsius Orange RushWe made Sweden believe a 20 metre can had landed in Stockholm.
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We believe in ideas that stir feelings, catch attention and make a real difference. We love the craft: the film, the details and everything in between. But behind every frame there should be a thought. That is why we combine creative ambition with an understanding of business, from the first thought to the last frame.

Midnatt is a creative agency with its own production: strategists, creatives, 3D artists, photographers, directors, editors and sound designers under one roof. When projects grow, we bring in hand-picked specialists.

  1. IdeasStrategy, concepts and campaigns that start from your goals.
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What we do

Some of the people we are proud to work with

What people who worked with us say

Midnatt delivers at a high creative level, with a strong feel for both channel and audience. We at Celsius are very happy with the collaboration.
Frida AllanderHead of communications, Celsius
Working with Midnatt is very inspiring. Their positivity and energy are contagious, and their creative ideas always go deeper than you expect: modern, free and completely in step with today's media landscape.
Caroline KarlströmHead of Communications and Marketing, Lundhags
Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble Co
Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of.
Zandra NilssonCampaign Coordinator, We Effect

The team behind Midnatt

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Common questions

What does a commercial cost?

It depends on the job. With us, an animation, a 3D product image or a short clip starts at SEK 10,000, a shoot day or a 3D film at SEK 40,000, and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.

How long does it take?

The smallest jobs, an animation or a short clip, take about two working days. Bigger films and campaigns we plan together with you, and you get a schedule with the quote. When it is urgent it goes fast: the Nordic Star Cup aftermovie was done two days after the final whistle.

Are you an advertising agency or a production company?

Both. We work out the strategy and the idea and make the film with the same team, under one roof in Stockholm. So nothing gets lost between the pitch and the film.

Do you do 3D, CGI and VFX?

Yes, it is a big part of what we do: products in 3D, whole worlds and effects in film. The hologram in Celsius Cosmic Vibe was built entirely in 3D, and the mountain in the Lundhags film is 3D, while the winter was a pile of snow in a studio.

Do you make social media content on an ongoing basis?

Yes. Besides one-off orders we do recurring work: a creative plan and a team that makes new ads and new content month after month, as we do for Celsius.

Where are you, and who have you worked with?

Our office is at Krukmakargatan 44 in Stockholm. We have made ads, campaigns and films for Celsius, Lyko, Xpeng, Lundhags, Actic, Volvo, We Effect, The Humble Co and MrCake, among others.

What do we need to have ready before we get in touch?

Nothing more than what you want to achieve. Tell us what you need, where it will run and when it has to be done, and we take it from there. Nothing is binding.

Say hi!

Do get in touch. We are honestly curious about what you have in mind, and see every idea as a chance to make something exciting together. Nothing is binding.

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Who we are. Midnatt Media AB, Krukmakargatan 44, 117 26 Stockholm.

Midnatt Media · Stockholm

Agency and production under one roof.

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under one roof.

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A close-knit team at the core, a hand-picked network around it.

Some of the people we are proud to work with

CelsiusLykoXpengActicFoodoraBoltghdWe EffectGarant
MrCakeCaiaCay CollectiveGoodnameRedgertTim Bergling FoundationSvensk HusmanGraaf Ledin

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