Commercials · Stockholm

Commercialsin Stockholm

We make commercials from idea to finished film with our own team in Stockholm: script, shoot, 3D, edit, sound and every format you need to be seen in. You talk to the people who actually make the film and get a fixed price before we begin.

Talk to us →See what we have made ↓

Our own team under one roof
A fixed price before we begin
From idea to finished files

Fig. 1Actic x Sarah Sjöström: our first shoot under water Read the case →

01Included

What does a commercial include?

A commercial is more than a day on set. This is what we do, with the same team from the first sketch to the last file.

01
Idea and script
We come up with the idea, write the script and storyboard and show you what you get before we shoot. If you already have an idea, or an agency that owns it, we make the film from it.
02
The shoot
Direction, camera, light and sound, in a studio or on location. From one shooting day with a small team to a bigger production with actors and a built set.
03
3D and effects
When the film needs more than the camera can do, our 3D team builds the product, the environment or the whole scene and places it in the footage. For Lundhags it is 3D that stitches the seasons together in a single sweep.
04
Edit, colour and sound
The same team that shot the film edits it, grades it and does the sound design and music, so that it feels like one piece.
05
Every format
One shoot becomes landscape, portrait, square and 4:5, plus short versions for social media. For Humana we delivered every film in four formats.
06
Delivery
Finished files in the formats your channels need, and a schedule with the quote. When it is urgent it goes fast: the Nordic Star Cup aftermovie was ready two days after the final whistle.

02Process

How a commercial gets made

1
Brief
Tell us what you need, where the film will be seen and when it has to be ready. We come back with questions, suggestions and a fixed price.
2
Idea and script
You see the idea and the script before anything is shot, so that we agree on what the film is meant to do.
3
The shoot
Director, photographer, 3D and sound from the same team. We shoot in a studio or on location.
4
Edit and delivery
Edit, sound, colour and effects, in the formats your channels need. You give feedback and publish.

03Price

What does a commercial cost?

What sets the price is how many shooting days and people the film needs, how much is built in 3D, how many films and formats you want and how fast it has to go. That is why you always get a fixed price before we begin.

Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.

Bigger films and campaigns we plan together with you, and you get a schedule with the quote. If you already know what you need you can order straight in Motorn. Order straight in Motorn →

04Case

Commercials we have made

Some of the commercials we have made. Every case has the whole story: the job, the idea and how we did it.

Actic x Sarah SjöströmTraining for lifeA commercial with Sarah Sjöström, and our first shoot under water.Read the case →

LundhagsPadje light trekking shoeOne boot, every season, a single sweep. The camera never lets go.Read the case →

XpengG6 showcaseThe car stands still in the studio. All the movement was built in 3D afterwards: four films, one for each advantage.Read the case →

LykoProduct campaign21 films and a stack of pictures. In a single shoot day.Read the case →

CelsiusThe Summer Vibe launchThree teasers in 3D and one film for real. The year after, Celsius in Finland wanted the same set-up.Read the case →

Redgert CommsThe production behind the agencyThe production behind the agency: every film delivered in four formats.Read the case →

Motorn → Labbet →

05Words

What people who worked with us say

**Caroline Karlström**Head of Communications and Marketing, Lundhags

**Tore Åsén**Creative Director, Redgert Comms

06FAQ

Frequently asked questions

What does a commercial cost at Midnatt?

It depends on what is being made. An animation or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.

How long does it take to make a commercial?

The smallest, an animation or a short clip, takes about two working days. Bigger films and campaigns we plan together with you, and you get a schedule with the quote. When it is urgent it goes fast: the Nordic Star Cup aftermovie was ready two days after the final whistle.

Do you come up with the idea and write the script?

Yes. We come up with the idea, write the script and storyboard and make the film with the same team. If you already have an idea, or an agency that owns it, we are happy to make the film, as we do for Redgert Comms.

Which formats do we get?

One shoot is delivered as landscape, portrait, square and 4:5, and as short versions for social media. For Humana we delivered every film in four formats, and for Garant both longer films and clips of six and fifteen seconds.

Can you mix film and 3D?

Yes, it is a big part of what we do. In the Lundhags film the camera moves through several seasons in a single sweep where 3D stitched the transitions together, and in Xpeng's films the car stands still in the studio while everything that moves is built in 3D.

Do you make explainer videos?

Yes. An explainer is a short film that shows how a product or service works, and it can be filmed, animated or built in 3D. We make it the same way as a commercial: idea, script, production and edit, and you get a fixed price before we begin.

Where do you film?

Our office is at Krukmakargatan 44 in Stockholm and we film in a studio or on location, wherever the film needs us. For We Effect we filmed four days in Kenya, and for Actic under water.

What do we need to have ready before we get in touch?

Nothing more than what you want to achieve. Tell us what you need, where the film will be seen and when it has to be ready, and we take it from there. Nothing is binding.

The people behind it

We are the ones who do the work.

You talk directly to the people who make the film, with no middlemen. We are also the ones who read what you send. Nine people under one roof in Stockholm.