Social media · Ad films
Film forsocial media
We produce short films, loops and ad material for Instagram, TikTok, YouTube and LinkedIn, in every format and at the pace the channels demand. We make the content and deliver it ready to publish. For Celsius we have done over eighty projects in two years, for five markets.
- Our own team producing at volume
- Every format from one shoot
- Recurring set-ups month by month
01Included
What do we do for social media?
Social media needs a lot of material, often and in many formats. This is how we make that sustainable.
- 01
Short films and ads
Films for Reels, TikTok, Shorts and ads, with a first moment made to stop the scrolling.
- 02
Many films from one shoot
We plan the shoot so that it gives many films. For Lyko we made 21 films and a lot of images in one single shooting day.
- 03
Every format and version
Portrait, landscape, square and 4:5, and short clips of six and fifteen seconds, from the same material. For Celsius Summer Vibe we delivered every format for social media and six short loops.
- 04
3D and animation
Products and environments in 3D give movement and a look that can be reused across the whole feed. For MrCake the nutcracker became a film in three lengths, the shortest seven seconds.
- 05
Photo and stills
Studio photography of products and images for ads, from the same team that makes the film.
- 06
Ongoing set-ups
We do recurring set-ups: a creative plan and a team that makes new ads and new content month after month, as for Celsius.
02Process
How it works
- 1
Brief
Tell us what should be seen, where and when. We suggest a set-up that gives as much usable material as possible.
- 2
Production
Shoot, photo or 3D, planned so that every day gives several films.
- 3
Versions
The same material is re-cut into the formats and lengths the channels need.
- 4
Delivery
Finished files, in time for publishing. When it is ongoing we check what worked and do more of it.
03Price
What does social media content cost?
What sets the price is how many films and formats you want, whether it is filmed or built in 3D and how fast it has to go. The more we can do in the same shooting day, the more material you get from it. You get a fixed price before we begin.
- Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
- Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
- Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.
Want it ongoing? We do recurring set-ups month by month. Get in touch and we will tell you more. Order straight in Motorn →
04Case
Content we have made
Content for social media from our own team: one client with over eighty projects, one shooting day with 21 films and one agency that hires us as its production.
CelsiusContent every monthAds every month, studio photography, launch films and event films: over eighty projects in two years for five markets.Read the case →
LykoProduct campaign21 films and a stack of pictures. In a single shoot day.Read the case →
CelsiusThe Summer Vibe launchThree teasers in 3D and one film for real, plus every format for social media and six short loops.Read the case →
Redgert CommsThe production behind the agencyThe production behind the agency: every film delivered in four formats, and short clips of six and fifteen seconds.Read the case →
The Humble CoThe Whitening Pen launchFilm, 3D and stills from one team. The client saw a clear lift in reach and engagement in its social channels.Read the case →
MrCakeThe advent calendar, two years runningA nutcracker that comes to life, and the year after a whole village folded from paper.Read the case →05Words
What people who worked with us say
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble CoMidnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms06FAQ
Frequently asked questions
What is the difference between you and a social media agency?
We are the production. We make films, ad material, photo and 3D and deliver it ready to publish. How it is published and followed up we decide together with you or your agency.
How many films can you make in a day?
It depends on the set-up, but the planning is what decides it. For Lyko we made 21 films and a lot of images in one single shooting day, by dividing the location into stations where every station was its own scene.
Which formats do you deliver?
Portrait, landscape, square and 4:5, and short clips, for example six and fifteen seconds. Tell us which channels it concerns and we deliver in the right format.
Can you make content on an ongoing basis, every month?
Yes. We do recurring set-ups: a creative plan and a team that makes new ads and new content month after month. For Celsius we have done over eighty projects in two years, for five markets.
What does it cost?
It depends on what is being made. An animation or a short clip starts at SEK 10,000, a shooting day or a 3D film at SEK 40,000 and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.
How fast can you deliver?
The smallest, an animation or a short clip, takes about two working days. Bigger projects we plan together with you, and you get a schedule with the quote.
Does advertising on social media have to be labelled?
Advertising has to be recognisable as advertising, and on social media it must be clearly labelled, especially when influencers are involved. Those are the Swedish Consumer Agency's rules. We bring it up when planning your campaign.
The people behind it
We are the ones who do the work.
You talk directly to the people who make the film, with no middlemen. We are also the ones who read what you send. Nine people under one roof in Stockholm.
Emil TravergårdOperations / Co-Founder
William ForslundCo-Founder
Melker Sehlstedt3D Artist / Photographer / Co-Founder
Tim StandefeldtHead of Sales- Annika FranczakProducer
Elsa Gunnarsson3D Generalist
Felix NorrsellMotion Designer / Editor
Leo SundbergSound Designer / Editor
Alexander Lundvall3D Intern
+46 (0)700 77 00 35kontakt@midnattmedia.seKrukmakargatan 44, StockholmMore about us →
Tell us what you want in the feed
Write a few lines about the channels and the pace you have in mind, and we will come back with questions, suggestions and a fixed price.