Creative agency · Stockholm

Creative agencywith its own production

We come up with the strategy, think of the idea and build it with the same team, so that nothing is lost between pitch and film. Creative height and business understanding, from the first thought to the last frame.

Talk to us →See what we have made ↓

Strategy, idea and production in one team
You talk to the people who do the work
A fixed price before we begin

Fig. 1Celsius Orange Rush: idea, 3D and film from the same team Read the case →

01Included

What can a campaign consist of?

This is Labbet: for when you are doing something big. A campaign can consist of most of what we do, built together into a whole.

01
Strategy and idea
We agree on the goal before we talk ideas, then test the concepts on the whole team and keep the strong ones.
02
Commercials
Script, direction, shoot and edit. Read more about commercials.
03
3D and FOOH
Cans in space, giant objects in a city street and whole worlds. Read more about 3D animation and FOOH.
04
Photo and graphics
Stills, product images and graphics, for example the 64 player portraits for the Nordic Star Cup screens.
05
Events and aftermovies
Film and photo from the event the campaign leads up to. Read more about event films.
06
Social media content
Teasers, loops and short versions that drive the campaign in the feed. Read more about social media.

02Process

How we build a campaign

1
The need
What should happen, and for whom. We agree on the goal before we talk ideas.
2
The idea
We brainstorm, test the concepts on the whole team and keep the strong ones.
3
The pitch
You get the ideas together with what the whole production costs.
4
The build
Script, storyboard, casting and locations, then shoot or 3D.
5
The launch
Edit, sound, colour and effects, delivered and published.

03Price

What does a campaign cost?

You get the ideas together with what the whole production costs, before anything is built. A campaign with several films and images starts at SEK 65,000, and bigger campaigns we plan together with you. You always get a fixed price before we begin.

Smallfrom SEK 10,000
One animation, one product image in 3D or one short clip. About two working days.
Mediumfrom SEK 40,000
One shoot day or one 3D film, edited and delivered in the formats your channels need.
Largefrom SEK 65,000
A campaign with several films and images, from idea to finished files.

Want to start smaller? Start with one project and grow from there. We also do recurring set-ups month by month. Order straight in Motorn →

04Case

Campaigns we have made

Six projects where the idea and the production came from the same team: an arena, a can in space, a giant can in Stockholm and a collaboration of over eighty projects.

SporttouchenNordic Star CupFrom the first teaser to the last frame of the aftermovie: film, graphics, photo and 3D in the same delivery, over three months.Read the case →

CelsiusThe Orange Rush launchWe made Sweden believe a 20 metre can had been flown into central Stockholm.Read the case →

CelsiusCosmic VibeA launch film where the can got a whole universe to live in, built in 3D by our own team.Read the case →

CelsiusContent every monthOver eighty projects in two years, for five markets, and the big campaigns out of the same collaboration.Read the case →

CelsiusThe Summer Vibe launchThree teasers in 3D, and then a pool party for real.Read the case →

We EffectThe hero film from KenyaFour days in Kenya, and a film about the larva that loves waste.Read the case →

Motorn → Labbet →

05Words

What people who worked with us say

**Frida Allander**Head of communications, Celsius

**Zandra Nilsson**Campaign Coordinator, We Effect

06FAQ

Frequently asked questions

Are you an advertising agency or a production company?

Both. We come up with the strategy and the idea and make the film with the same team, under one roof in Stockholm. That is why nothing is lost between pitch and film.

What do you mean by an agency with its own production?

That the same team that comes up with the idea also makes the film: strategists, creatives, 3D artists, photographers, directors, editors and sound designers under one roof. That is why nothing is lost between pitch and film, and you avoid middlemen.

How do we start a collaboration?

Start with one project and grow from there. Tell us what you want to achieve, and we come up with ideas and a cost for the whole production before anything is built. If you want it ongoing we do recurring set-ups.

What sizes of job do you take?

Everything from a single film to whole campaigns. We make both an animation for SEK 10,000 and campaigns like Celsius Orange Rush and Nordic Star Cup. When projects grow we bring in hand-picked specialists.

What does a campaign cost?

It depends on what is being made. A campaign with several films and images starts at SEK 65,000, a shooting day or a 3D film at SEK 40,000 and an animation or a short clip at SEK 10,000. You always get a fixed price before we begin.

What results have you achieved?

Celsius Orange Rush got 1.6 million views in three days, and more than ten percent of Sweden's population saw the campaign. We have done Nordic Star Cup two years running, and the aftermovie was ready two days after the final whistle.

Can we meet?

Gladly. We are at Krukmakargatan 44 in Stockholm. Call +46 (0)700 77 00 35 or write to kontakt@midnattmedia.se and we will find a time.

The people behind it

We are the ones who do the work.

You talk directly to the people who make the film, with no middlemen. We are also the ones who read what you send. Nine people under one roof in Stockholm.