We Effect: The hero film from Kenya

We Effect · Documentary, Commercial, Social media

Four days in Kenya, and a film about the larva that loves waste.

The job

We Effect is a development organisation. They needed a hero film from Kenya about an unlikely main character: a larva that eats waste and becomes animal feed. For the farmers there it means cheaper feed, less rubbish and an income of their own.

How we did it

We travelled there and filmed for four days: the researchers who breed the larvae, the women who use them on their farms, and the market where the waste is collected. Two cameras and a drone. A film like this must not look like an ad. It should let people tell it themselves, and our job is to listen, find the pictures and stay out of the way.

The delivery

The hero film in two versions, one of them for television. Five interviews as films of their own, shorter versions for social media and a 45 second cut. So one trip became material for a whole year.

What came next

Afterwards we made an interview series in Stockholm about cooperatives, with a farm, Coop, HSB and a taxi company among them.

Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of.

Zandra Nilsson, Campaign Coordinator, We Effect
We Effect: The hero film from Kenya

Services

Our work

Midnatt Media AB · Krukmakargatan 44, 117 26 Stockholm · +46 (0)700 77 00 35 · kontakt@midnattmedia.se

MOTORN

The Engine. Ads to order, at a fixed price.

Start Motorn →

Motorn

Order ads. We do the rest.

Commercials, ads, photo and 3D for your channels, made by our own team under one roof. You bring the brief and get a fixed price before we begin.

Order here ↓

How it works

  1. BriefTell us what you need, where it will run and when it has to be done.
  2. ShootOne team under one roof: director, camera, 3D and sound.
  3. EditEditing, sound, colour and effects, in the formats your channels need.
  4. DeliveryYou get the files, give feedback and publish.

From Motorn

What does it cost?

Three levels to start from. You always get a fixed price before we begin.

  • Smallfrom SEK 10,000

    One animation, one product image in 3D or one short clip. About two working days.

  • Mediumfrom SEK 40,000

    One shoot day or one 3D film, edited and delivered in the formats your channels need.

  • Largefrom SEK 65,000

    A campaign with several films and images, from idea to finished files.

Order here

Click together what you need, and the brief writes itself.

Want it ongoing?

We also do recurring work: a creative plan and a team that makes new ads and new content month after month. Get in touch and we will tell you more.

Doing something bigger? Step into Labbet →
LABBET

The Lab. From strategy and idea to a finished campaign.

Step into Labbet →

Labbet

Ideas nobody asked for. Yet.

For when you are doing something big. We work out the strategy, come up with the idea and build it with the same team, so nothing is lost between pitch and film. When the project grows, we bring in hand-picked specialists.

The latest one out

Celsius Orange RushWe made Sweden believe a 20 metre can had landed in Stockholm.
  • 1,6 Mviews in three days
  • 10 %+of Sweden saw the campaign

How an experiment works

  1. The needWhat should happen, and for whom. We agree on the goal before we talk ideas.
  2. The ideaWe brainstorm, test the concepts on the whole team and keep the strong ones.
  3. The pitchYou get the ideas together with what the whole production costs.
  4. The buildScript, storyboard, casting and locations, then the shoot or the 3D.
  5. The launchEditing, sound, colour and effects, delivered and published.

From Labbet

Start an experiment → Just need ads made? Start Motorn →

Good-looking is not enough.

We believe in ideas that stir feelings, catch attention and make a real difference. We love the craft: the film, the details and everything in between. But behind every frame there should be a thought. That is why we combine creative ambition with an understanding of business, from the first thought to the last frame.

Midnatt is a creative agency with its own production: strategists, creatives, 3D artists, photographers, directors, editors and sound designers under one roof. When projects grow, we bring in hand-picked specialists.

  1. IdeasStrategy, concepts and campaigns that start from your goals.
  2. ProductionFilm, photo, 3D, VFX and animation, made by our own team.
  3. ImpactResults that mean something to you, not just something pretty.

MotornThe Engine. Ads to order, at a fixed price.→ LabbetThe Lab. From strategy and idea to a finished campaign.→

What we do

Some of the people we are proud to work with

What people who worked with us say

Midnatt delivers at a high creative level, with a strong feel for both channel and audience. We at Celsius are very happy with the collaboration.
Frida AllanderHead of communications, Celsius
Working with Midnatt is very inspiring. Their positivity and energy are contagious, and their creative ideas always go deeper than you expect: modern, free and completely in step with today's media landscape.
Caroline KarlströmHead of Communications and Marketing, Lundhags
Midnatt has delivered exactly what we wanted, and a little more. They listen and understand what you want to create, while bringing smart ideas of their own to improve and simplify the process.
Tore ÅsénCreative Director, Redgert Comms
From brief to delivery everything felt professional and easy. The team listened, had no ego and were easy to work with, with fast replies and high quality all the way. The result gave a clear lift in reach and engagement in our social channels.
Louise LehmannMarketing Manager, The Humble Co
Midnatt Media has an eye for finding and catching visual details: buildings, people, light, angles. It lifts a film from content to emotional stories that move you. Combined with their passion, creativity and knowledge of dramaturgy and editing, they make films that viewers remember and that you can be proud of.
Zandra NilssonCampaign Coordinator, We Effect

The team behind Midnatt

Creatives, strategists and entrepreneurs with one shared belief: good ideas should not just look good, they should do some good.

Awards

Common questions

What does a commercial cost?

It depends on the job. With us, an animation, a 3D product image or a short clip starts at SEK 10,000, a shoot day or a 3D film at SEK 40,000, and a campaign with several films and images at SEK 65,000. You always get a fixed price before we begin.

How long does it take?

The smallest jobs, an animation or a short clip, take about two working days. Bigger films and campaigns we plan together with you, and you get a schedule with the quote. When it is urgent it goes fast: the Nordic Star Cup aftermovie was done two days after the final whistle.

Are you an advertising agency or a production company?

Both. We work out the strategy and the idea and make the film with the same team, under one roof in Stockholm. So nothing gets lost between the pitch and the film.

Do you do 3D, CGI and VFX?

Yes, it is a big part of what we do: products in 3D, whole worlds and effects in film. The hologram in Celsius Cosmic Vibe was built entirely in 3D, and the mountain in the Lundhags film is 3D, while the winter was a pile of snow in a studio.

Do you make social media content on an ongoing basis?

Yes. Besides one-off orders we do recurring work: a creative plan and a team that makes new ads and new content month after month, as we do for Celsius.

Where are you, and who have you worked with?

Our office is at Krukmakargatan 44 in Stockholm. We have made ads, campaigns and films for Celsius, Lyko, Xpeng, Lundhags, Actic, Volvo, We Effect, The Humble Co and MrCake, among others.

What do we need to have ready before we get in touch?

Nothing more than what you want to achieve. Tell us what you need, where it will run and when it has to be done, and we take it from there. Nothing is binding.

Say hi!

Do get in touch. We are honestly curious about what you have in mind, and see every idea as a chance to make something exciting together. Nothing is binding.

kontakt@midnattmedia.se →
Call
+46 (0)700 77 00 35
Office
Krukmakargatan 44
117 26 Stockholm
Work with us
We are always curious about what you could bring. Send an open application to jobb@midnattmedia.se
Follow us
Instagram

Privacy and terms

In short: this site collects nothing about you unless you send it to us yourself.

Cookies. The site uses no cookies and no tracking from other companies. Films, fonts and images are hosted by us.

If you get in touch. When you send a brief or a form, or email us, we get what you write: name, company and how to reach you, and which page you sent it from. The forms reach us as an email straight to our inbox, through the site's server at Cloudflare. The site stores nothing. We use it to answer and to give you a quote, and we do not pass it on. If you want us to delete it, email kontakt@midnattmedia.se.

The material on the site. Films, images and texts belong to Midnatt Media AB or our clients and are shown with their permission. Get in touch if you want to use something.

Who we are. Midnatt Media AB, Krukmakargatan 44, 117 26 Stockholm.

Midnatt Media · Stockholm

Agency and production under one roof.

A creative agency with its own production. The team that develops the ideas is the team that makes them real.

To Motorn and Labbet
Agency&production

under one roof.

  • Emil
  • William
  • Melker
  • Tim
  • AFAnnika
  • Elsa
  • Felix
  • Leo
  • Alexander

A close-knit team at the core, a hand-picked network around it.

Some of the people we are proud to work with

CelsiusLykoXpengActicFoodoraBoltghdWe EffectGarant
MrCakeCaiaCay CollectiveGoodnameRedgertTim Bergling FoundationSvensk HusmanGraaf Ledin

Choose your way.

MotornThe Engine. Ads to order, at a fixed price.LabbetThe Lab. From strategy and idea to a finished campaign.
& Agency and production under one roof. We do both →